There’s nothing like a crisis to get the media’s heart pumping. A crisis is news, and if you’re in the middle of one, you had better be prepared for how to address reporters.
This course provides preparation steps and tips on how to plan for the media’s interest in your crisis, whatever the crisis may be. You will receive step-by-step direction on how to create a response team, identifying and preparing a spokesperson, creating a crisis communications manual, as well as a glimpse inside the newsroom and what motivates the media.
Access to three videotaped instruction sessions led by the course instructor
Tip sheets and other documents to help prepare staff and spokespeople
Direct access to instructor for feedback on the materials you develop
Laurie Storey-Manseau is an award-winning marketing consultant, writer and journalist whose career has spanned more than 35 years. She led the marketing and PR efforts for a major academic medical center, was a reporter at a leading national newspaper and served as Editor of a regional magazine in the northeastern [...]
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