Probably one of the most talked about and self-diagnosed disabilities today is Attention Deficit. It seems to be everyone’s reason for not getting things done, not remembering deadlines and not being able to focus.
It’s a problem!
But, you know what? It’s a problem with an awful lot of marketing, too.
Concentrating on your company’s goals over the long haul is difficult. It’s tedious. It requires a lot of work. And, well, it requires…focus!
It’s so easy to get distracted by that shiny, new thing. The newest marketing thingy to come along must be the answer…until the next new thingy comes along.
Focus and patience are essential to successful marketing. So, here are some steps to help keep the focus:
- Think of your marketing plan as a road map. Begin by writing a plan with marketing goals that support your company’s strategic plan. The goals likely won’t change, but the tactics toward accomplishing the goals may. Formally revisit and revise your marketing plan annually.
- Set deadlines for each of your marketing efforts and tasks. There should be start and end dates, along with ways to measure if the efforts are working.
- Create accountability. Assign efforts and tasks to people and set deadlines for accomplishing them.
- Check in monthly. Pull out the plan, sit down around the table with everyone who has a role in the plan, and talk through where things are going and what has been accomplished.
While it’s important to stay aware of what’s out there, add new marketing efforts ONLY when they will directly impact your goals