Thank you. Thanks. Appreciate it…
We say the words so casually these days. It seems like it’s nothing more than the end to a sentence – the period – when actually, it should be the exclamation point.
Thank you is really important, when you think about it. The words are intended to express gratitude, but somehow have become so diluted, so matter-of-fact, that they fall short.
Two simple words, meant to convey so much. But, to really mean some
thing, it’s not the saying of the words, but the action of gratitude that we must express. When was the last time you showed your customers, your staff and colleagues, your friends and your family gratitude? I’m not talking about just saying words. I mean showed your gratitude.
So often, in the busyness of the day/week/month/year, we forget that gratitude is the foundation of our relationships. It’s so easy to take for granted these relationships, only to find that over time they are lost for the lack of showing gratitude.
Now, don’t get me wrong. Words are important, but actions speak more than words ever can. I had an editor years ago who hammered into me a mantra: “Show, don’t tell.” I learned that the words I wrote needed to show my readers how the story unfolds, not just tell them about it.
The same can be said about relationships, particularly those we have with customers and employees. Showing gratitude doesn’t have to happen every day, but it needs to occur often enough that they clearly understand just how much their relationship is valued, how much we rely on them and appreciate them.
It doesn’t need to be a grand gesture. It can be simple, yet meaningful. Reaching out a hand and offering it as a sign of appreciation. A handwritten thank-you note instead of an email or text. Birthday wishes sent on their special day.
Next week, we will sit down over a turkey dinner and celebrate Thanksgiving. In the days leading up to the holiday, it seems like the perfect time to express our thanks beyond the words.
So, in the spirit of gratitude, I am reaching out to you, my readers, with great appreciation for your interest and support. May your Thanksgiving fill you with gratitude and give you the peace of knowing you are greatly appreciated.
Probably one of the most talked about and self-diagnosed disabilities today is Attention Deficit. It seems to be everyone’s reason for not getting things done, not remembering deadlines and not being able to focus.
It’s a problem!
But, you know what? It’s a problem with an awful lot of marketing, too.
Concentrating on your company’s goals over the long haul is difficult. It’s tedious. It requires a lot of work. And, well, it requires…focus!
It’s so easy to get distracted by that shiny, new thing. The newest marketing thingy to come along must be the answer…until the next new thingy comes along.
Focus and patience are essential to successful marketing. So, here are some steps to help keep the focus:
- Think of your marketing plan as a road map. Begin by writing a plan with marketing goals that support your company’s strategic plan. The goals likely won’t change, but the tactics toward accomplishing the goals may. Formally revisit and revise your marketing plan annually.
- Set deadlines for each of your marketing efforts and tasks. There should be start and end dates, along with ways to measure if the efforts are working.
- Create accountability. Assign efforts and tasks to people and set deadlines for accomplishing them.
- Check in monthly. Pull out the plan, sit down around the table with everyone who has a role in the plan, and talk through where things are going and what has been accomplished.
While it’s important to stay aware of what’s out there, add new marketing efforts ONLY when they will directly impact your goals